GRAND OPENING
PR SUPPORT PROGRAM
Let us help you take your grand opening to the next level with a robust PR strategy designed to drive awareness and generate new business. We’ve spent years cultivating strong relationships with the media in local markets across the country. The fruits of our labors come in the form of consistent media coverage for our clients.
Step-by-Step Public Relations New Opening Support Process
When it comes to boosting customer traffic to your local franchise, it all boils down to brand awareness. We have developed a proven formula to get new franchisees off the ground running with media coverage for their new business in their local markets.
The Fishman PR team develops creative TV segments, feature story ideas and other angles to drive quality local media coverage to put your location in the spotlight.
1. CONNECT
The franchisor connects Fishman PR with you, four weeks prior to your soft opening date.
2. INTRODUCTORY PHONE CALL
Let’s learn more about you, discuss initiative ideas, details of the upcoming soft opening, grand opening and more.
3. PRESS RELEASE
A tailored press release is crafted for your market.
4. VARIOUS PITCH ANGLES
Various pitch angles are developed to support initiatives, soft opening details, grand opening details, and of course your entrepreneurial background.
5. 60-DAY MEDIA OUTREACH PERIOD
Leveraging the press release and various pitch angles to secure interest in local print/online, radio, TV and influencer media.
6. HOSTING AN EVENT?
Media alert is developed and distributed in your market.
7. UPDATES
Ongoing updates about effort and feedback are provided.
8. MEDIA INTEREST?
Interviews will be coordinated as needed.
9. INTERVIEW SCHEDULED?
Media training is provided.
10. END OF 60-DAY SUPPORT
Recap of media coverage provided along with media list with contact information for future reference.
ASK A QUESTION
Why Us?
Founded in 1991, Fishman Public Relations is the largest and best-known firm in the franchise industry. We’ve been hired by your franchisor to execute both national and local PR strategies to enhance brand awareness.
We represent 85+ franchise brands and suppliers across consumer and B2B segments.
Staff of 40+ media relations and content marketing professionals.
Partner member of Worldcom Public Relations Group, an exclusive group of global PR firms, with 110 international agency partners operating in over 95 cities on 6 continents. Due to exclusivity of partners and stringent requirements of membership, no other franchising PR agency can become a Worldcom member.
